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Notes on ads that sell.

What I've learned designing Meta ads for D2C brands — creatives, angles, mockups and the stuff that actually moves the numbers.

Meta ads1 Nov 20264 min read

Meta ad sizes for 2026: 4:5 vs 1:1 vs 9:16

The two sizes to design every static ad in, the pixel sizes, and the safe zones where Meta covers your text.

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Meta ads1 Nov 20265 min read

Why your Meta ads stop working after a few weeks

Creative fatigue happens to every ad. Here's how to spot it early and plan creatives so you're never stuck with one tired ad.

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